Home County Music & Art Festival Campaign 2023
An illustrated campaign for Home County Music & Art Festival, inspired by folk music, storytelling, and Victoria Park wildlife.
role
Graphic Designer / Illustrator
focus
Festival Branding, Illustration, Print & Social Design
deliverables
Festival Poster, Social Media Assets, Marketing Graphics
tools
Procreate, Photoshop, Illustrator
Challenge
The challenge was to visually represent the “evolution of folk music” in a way that felt original, memorable, and connected to the spirit of Home County.
Goal
The goal was to create a whimsical illustrated narrative that celebrated the festival’s long history while building a cohesive visual system adaptable across promotional materials.
Solution
Inspired by the squirrels and birds commonly seen throughout Victoria Park, I imagined the animals adopting the tradition of folk music after years of watching the festival unfold. I used digital watercolor brushes to create a hand-painted feel and intertwined the illustration with key poster information to keep the design whimsical, detailed, and readable. The final direction created a whimsical visual world that extended naturally across the official poster, social media assets, and festival marketing materials.
